The first question you should ask yourself is, "Can my business benefit from MakesMoves™ Multimedia?" There are a variety of factors that can influence the benefits of multimedia. First, think about your audience. Are you marketing to a tech savy
group of consumers? A 2009 article discussing how
"The exposure of American audiences/consumers to TV's, videos and computers has accustomed them to multi-sensory stimulation in the development of their thought capabilities," illustrates that multi mediums are the best way to help expand any business (Golden, 2009). Therefore, multimedia would be a good way to target a growing audience. Also, marketing to a broad range of people can influence the benefits of multimedia. If your market consists of various levels of education, multimedia presentations can help get your message across because it uses more than one sense. For instance, those who perhaps are not very literate could understand the message you are trying to communicate by visual and audio input.
